Email sequence · registration to live

Pre-webinar

15 emails · sign-up anchored, then the 72-hour run-up and the day-of stack

01Lead magnet + WhatsAppExpectations+10 min after sign-up
Haley Kowalewskihaley@femmefinancialcoaching.com
Your Money Leak Finder is inside
Plus the one thing to do before Tuesday

Hey {FIRST NAME},

Your seat for the Rich Woman Masterclass is saved.
Tuesday, 5pm PT / 8pm ET.

Your Money Leak Finder is waiting for you in our WhatsApp group, along with the live link and every reminder.

Join the WhatsApp group[WHATSAPP LINK]

It takes about ten minutes to go through.
Most women find at least one leak the first time they do it.

Do it before Tuesday, because we're going to plug those leaks straight into your plan live.

See you there,
Haley

02What the plan actually isFirst-layer question+25 min
Haley Kowalewskihaley@femmefinancialcoaching.com
what I actually mean by a plan
It's not a stricter budget

Hey {FIRST NAME},

When I tell women they need a money plan, most of them hear "a stricter budget."

That's not what I mean.

The plan I teach has three parts, and they're the same three we're covering on Tuesday:

1. The Aligned Money budget, where every dollar of your paycheck gets a job before the month starts.
2. Your money order of operations, so you always know where your next dollar goes.
3. The autopilot investing plan, the accounts to open first and the monthly number to automate.

Most of the women I work with had already tried one of these on its own.
An app here, a book there, a Roth IRA they opened and never funded.

It never stuck because the pieces weren't connected.

Tuesday is where I connect them for you.

Xo,
Haley

03The mathBelief builder+45 min
Haley Kowalewskihaley@femmefinancialcoaching.com
$1,235 a month
The number that gets you to $1M

Hey {FIRST NAME},

Here's a number I want you to sit with.

If you're 35 and you invest $1,235 a month, at a 7% average return you'd have around $1M by 60.

Start at 40 instead and that number jumps to about $1,919 a month.

Same goal, five years later, and you'd need $684 more every single month.

That's the real cost of "I'll figure it out next year."

And here's the part that surprises people: most women I work with already make enough to hit their number.
The money is there, it's just leaking out in places they haven't looked.

On Tuesday we'll work out your monthly number together, live.

Xo,
Haley

P.S. These are example numbers. Yours depend on your age, what you already have invested and your goals, which is exactly why we do it live.

04Founder storyCredibility+75 min
Haley Kowalewskihaley@femmefinancialcoaching.com
I was a headhunter who hated her job
And how I still got to $1M invested by 32

Hey {FIRST NAME},

In my twenties I was a headhunter.

I was good at it and I made good money, but I really hated the work, and I knew I didn't want to do it forever.

The problem was that nobody had ever taught me how money actually works.
Not in school, and not at home.

So in 2019 I started learning.
I made plenty of mistakes, and I wasted a lot of time on advice that wasn't built for my situation.

At 25 I had $15K invested.
By 32 I had $1M.

I don't day trade and I didn't give up the things I love.
(I still buy the shoes. I still do the trips.)

What changed was having a plan for my own numbers and following it every month.

In 2020 I started Femme Financial because I couldn't find straightforward money education for women anywhere.

On Tuesday I'll show you exactly what I did, step by step.

Xo,
Haley

05Do I need to earn more first?Objection+3 hours 15 min
Haley Kowalewskihaley@femmefinancialcoaching.com
do I need to earn more first?
Short answer: no

Hey {FIRST NAME},

I hear this one all the time.

"Once I get my next raise, then I'll sort my money out."

Here's the thing I've seen after coaching thousands of women: a bigger paycheck doesn't fix it.
A high income can make it look like you're doing well while your accounts tell a very different story.

One of my students, Melissa, works in tech sales.
She was making good money and still felt like she had nothing to show for it.

Within a few months she'd taken her investing rate from 10% to 24%.

She didn't get a raise to do that.
She got a plan.

That's what Tuesday is for.

Xo,
Haley

06Debt or investing first?Second-layer question72 hours before
Haley Kowalewskihaley@femmefinancialcoaching.com
Should I pay off debt or invest first?
You can do both

Hey {FIRST NAME},

This is probably the question I get asked most.

"Should I pay off all my debt before I start investing?"

Most people think you have to choose.
You don't. You just have to do it in the right order.

For example, if your employer matches your 401K contributions and you're not taking the match, you're leaving free money on the table every single month, debt or no debt.

And not all debt is equal.
A card at 29.99% is a completely different problem from a car loan at 4%.

On Tuesday I'll walk you through the exact order I teach every client, step by step, so you never have to guess where your next dollar goes again.

Xo,
Haley

07Case study: Sarika and PrabuProof60 hours before
Haley Kowalewskihaley@femmefinancialcoaching.com
$50K of debt, gone in three months
One couple, one plan

Hey {FIRST NAME},

I want to tell you about two of my clients, Sarika and Prabu.

When Sarika reached out, they had around $50K of debt.
And no real plan for paying it off.

She was trying to handle it on her own.

So we got them both on the same page, built a budget that worked for their family and set up a money system they could actually run together.

Three months later, the debt was completely paid off.

Now that money goes toward building their future instead.

IMAGE: Sarika's testimonial video still

Nothing they did was complicated.
It was the right moves, in the right order, with someone keeping them on track.

I'll show you those moves on Tuesday.

Xo,
Haley

08The doubtsObjection48 hours before
Haley Kowalewskihaley@femmefinancialcoaching.com
Let me guess what you're thinking, {FIRST NAME}
I hear these every week

Hey {FIRST NAME},

Before Tuesday, I want to answer what's probably on your mind.

"I'm too far behind."
You're not. Jennifer was 50 when she started working with me and on track for under $200K at retirement. Now she has a plan to retire with over $1M.

"I don't have time for this."
Neither did Alicia. She was making great money in social media marketing and never had time to learn it. The plan I teach takes a few hours to set up and 15 minutes a week after that.

"Investing feels risky and complicated."
I don't pick stocks and I don't day trade. The way I invest is honestly boring, and that's the point.

"I'm just bad with money."
You're not bad with money. You were never given a plan built for your income.

See you Tuesday,
Haley

09What we're coveringExpectations36 hours before
Haley Kowalewskihaley@femmefinancialcoaching.com
What to have open on Tuesday
Three things, five minutes to grab

Hey {FIRST NAME},

Here's what Tuesday looks like.

We'll go through the three parts of the plan: your Aligned Money budget, your money order of operations and your autopilot investing plan.

You'll get the most out of it if you have a few things handy:

Your last month of bank and card statements (or just your banking app).
Your 401K or retirement account login, even if you've never used it.
A notebook, because you're going to want to write your number down.

That's it.

You don't need to know anything about investing before we start.
That's my job.

Xo,
Haley

10Future paceExpectations30 hours before
Haley Kowalewskihaley@femmefinancialcoaching.com
Sunday, 9:40am
What it feels like once it's set up

Hey {FIRST NAME},

Picture a Sunday morning a few months from now.

Coffee's made. You open your laptop for your weekly money date.

Your paycheck already went where it needed to go on Friday.
Investing first, then savings, then the bills.

Your card balance is lower than last month, and it's not coming back up.

You check your accounts and the number went up while you were at brunch yesterday.

Fifteen minutes later you close the laptop and get on with your weekend.

That's what having a plan feels like.

It starts Tuesday.

Xo,
Haley

11Proof stackProof24 hours before
Haley Kowalewskihaley@femmefinancialcoaching.com
Three women, three different starting points
Brittany, Jennifer and Maria

Hey {FIRST NAME},

Three of my students, three completely different starting points.

Brittany, 32, paid off $7,456 of debt in three months.

Jennifer, 50, was on track for less than $200K at retirement.
She's on track to be debt free by the end of the year, and she now has a plan to retire with over $1M.

Maria, 33, wanted to invest more but didn't know where to start.
Now she's investing four times what she used to and she's on track to retire early.

IMAGE: Brittany, Jennifer and Maria

Different ages, different incomes, same three steps.

Tomorrow I'll show you all three.

Xo,
Haley

12Day-before prepShow-upDay before
Haley Kowalewskihaley@femmefinancialcoaching.com
Quick note before tomorrow
Tomorrow at 5pm PT / 8pm ET

Hey {FIRST NAME},

Quick one.

The Rich Woman Masterclass is tomorrow at 5pm PT / 8pm ET.

Three things before then:

Go through your Money Leak Finder if you haven't yet (it's in the WhatsApp group).
Find your 401K login.
Block the time in your calendar so nothing else lands on it.

Stay until the end, because I'm giving away my Autopilot Account Setup guide to everyone who's there.

Xo,
Haley

13Morning ofShow-upMorning of
Haley Kowalewskihaley@femmefinancialcoaching.com
I already know what you woke up thinking
Tonight at 5pm PT / 8pm ET

Hey {FIRST NAME},

You probably woke up thinking "I'll just watch the replay."

Please don't.

The live class is where we work out your monthly number together, and it's where I answer your questions in real time.

Tonight, 5pm PT / 8pm ET.

Your link to join[CLASS LINK]

Xo,
Haley

14Live openShow-up15 minutes before
Haley Kowalewskihaley@femmefinancialcoaching.com
We start in 15 minutes
Come say hi in the chat

Hey {FIRST NAME},

The room is open.

Come in now, grab a seat and tell me where you're watching from in the chat.

Join the class[CLASS LINK]

Xo,
Haley

15RecoveryShow-up15 minutes after start
Haley Kowalewskihaley@femmefinancialcoaching.com
You haven't missed the good part
Jump in now

Hey {FIRST NAME},

We've just started, and you haven't missed anything important yet.

We're about to get into the first part of the plan.

Join now[CLASS LINK]

Xo,
Haley