Email sequence · booked to call

Pre-call

6 emails · confirmation to the morning of the call

01ConfirmationConfirmationRight after booking
Haley Kowalewskihaley@femmefinancialcoaching.com
Your call is locked in
Here's what to bring

Hey {FIRST NAME},

Your call with my team is booked.
You'll find the time and the link in your calendar invite.

To get the most out of it, have these handy:

Your monthly take-home pay.
Your card balances and their interest rates.
Your retirement account login.

Don't worry if things are messy.
That's exactly why we're talking.

Xo,
Haley

02What it's likeConvictionDay 1
Haley Kowalewskihaley@femmefinancialcoaching.com
What working with me actually looks like
A normal week in Rich Woman Academy

Hey {FIRST NAME},

Here's what a normal week inside Rich Woman Academy looks like.

Tuesday evening we meet live as a group.
Women bring their real numbers and real questions, and we work through them together.

In between, you're in our Slack, asking questions as they come up.

Twice during the program you get a 1:1 strategy call with me, just you and your numbers.

One of my students, Madeline, runs a private practice.
She told me the weekly calls with other women being honest about their situation were what kept her going.

That's the part you can't get from a book.

Xo,
Haley

03Is it worth it?ObjectionDay 2
Haley Kowalewskihaley@femmefinancialcoaching.com
You're wondering if this is worth it
Let's look at it honestly

Hey {FIRST NAME},

It's a fair question, so let's look at it honestly.

Every month without a plan costs you something.
Card interest.
Cash earning 0.01%.
An employer match you didn't claim.

Brittany paid off $7,456 of debt in her first three months.
Sarika and Prabu paid off $50K.

My team will walk you through the investment and the payment plans on your call, and if it doesn't make sense for you, they'll tell you.

Xo,
Haley

04ExpectationsExpectationsDay 3
Haley Kowalewskihaley@femmefinancialcoaching.com
What our call is (and isn't)
What happens on the call

Hey {FIRST NAME},

I want you to know exactly what to expect.

The call is about 30 minutes with someone on my team.

The first part is about you: where your money is right now and where you want it to be.
Then they'll show you what your plan could look like.

If Rich Woman Academy is a fit, they'll explain how it works.
If it's not, they'll tell you that too, and you'll still leave with a clearer picture than you came with.

No pressure, just honest answers.

Xo,
Haley

05One dayShow-upDay before
Haley Kowalewskihaley@femmefinancialcoaching.com
Quick note before tomorrow
Your call is tomorrow

Hey {FIRST NAME},

Just a reminder that your call with my team is tomorrow.

The link is in your calendar invite.
Grab your numbers and a quiet spot.

Talk soon,
Haley

06Day ofShow-upMorning of
Haley Kowalewskihaley@femmefinancialcoaching.com
Today's the day
Your call is today

Hey {FIRST NAME},

Today's the day.

Your call is in your calendar, and my team is looking forward to meeting you.

If something came up, you can move it here: [RESCHEDULE LINK]

Xo,
Haley