Ad creative scripts

Five angles, fifteen hooks

Every script points at the same free live class and the same three-part plan.

01
Origin and proof
From $15K to $1M invested
Problem aware · stage 4~40s
Three hooks · test all three
  1. A

    At 25 I had $15,000 invested, and by 32 I had a million, and I've never day traded once.

  2. B

    I was a headhunter who hated her job, and that's honestly the reason I've got a million dollars invested today.

  3. C

    I didn't do anything fancy, I just did three things in the right order, and at 32 I hit $1M invested.

Body

In my twenties I was making good money and I had nothing to show for it.

Nobody ever taught me how money actually works, so I taught myself, and it came down to three things.

A budget where every dollar gets a job before the month starts, a clear order for where my next dollar goes, and investing on autopilot so it happens whether I remember or not.

Since then I've walked thousands of women through that exact plan. One of my students, Brittany, paid off $7,456 of debt in her first three months.

Call to action

I'm teaching the whole plan live and for free this Tuesday. Tap the button below to save your seat.

Shots

Haley to camera, seated, warm light. Cut to her real September spend-and-invest post on screen for the $1M line.

Killer ad checklist
  • Hook lands in under 3 seconds
  • Calls out the exact person
  • Names the villain
  • Unique mechanism (the 3-part plan)
  • Specific promise ($1M invested)
  • Real, sourced proof
  • Emotion: relief, not shame
  • Kills an objection (no day trading, keep your life)
  • Spoken cadence, zero jargon
  • Matches awareness and sophistication
  • One clear CTA: save your seat for a live class
  • Under 45 seconds
02
Villain vs hero
The high-income illusion
Problem aware · stage 4~40s
Three hooks · test all three
  1. A

    If you make over $100K and you still have credit card debt, this is for you.

  2. B

    Making six figures and still nervous to open your bank app? You're not alone, and it isn't your fault.

  3. C

    Nobody warns you about this when you get a raise: your spending quietly gets one too.

Body

Here's what happens to so many smart women.

You get the raise, life gets a little nicer, and somehow the card balance comes right back every month.

So you download another app, read another book, watch another video, and it still doesn't stick, because none of it was built for your numbers.

What actually works is a plan: give every dollar a job, follow a clear order of operations and put your investing on autopilot.

One of my clients, Jennifer, was on track for under $200K at retirement. Now she has a plan to retire with over $1M.

Call to action

I'm teaching the whole plan live and for free this Tuesday. Tap the button below to save your seat.

Shots

Open on Haley walking (street b-roll), then to camera. Text on screen: the card balance coming back.

Killer ad checklist
  • Hook lands in under 3 seconds
  • Calls out the exact person
  • Names the villain
  • Unique mechanism (the 3-part plan)
  • Specific promise ($1M invested)
  • Real, sourced proof
  • Emotion: relief, not shame
  • Kills an objection (no day trading, keep your life)
  • Spoken cadence, zero jargon
  • Matches awareness and sophistication
  • One clear CTA: save your seat for a live class
  • Under 45 seconds
03
Myth buster
Debt or investing first?
Solution aware · stage 4~35s
Three hooks · test all three
  1. A

    Stop waiting to pay off every dollar of debt before you invest, and let me show you why.

  2. B

    If you're skipping your 401K match because you're focusing on debt, you're leaving free money on the table every single month.

  3. C

    Debt or investing first? Most people get this one completely backwards.

Body

You don't have to choose between paying off debt and investing, you just have to do it in the right order.

High-interest card debt first, then a cushion of three to six months, and never skip the free money from your employer match.

Then the Roth IRA and HSA, and after that, invest the rest.

That's the order two of my clients, Sarika and Prabu, followed when they paid off $50K of debt in three months.

Call to action

I'm teaching the whole plan live and for free this Tuesday. Tap the button below to save your seat.

Shots

Haley to camera with a simple on-screen list that builds one step at a time.

Killer ad checklist
  • Hook lands in under 3 seconds
  • Calls out the exact person
  • Names the villain
  • Unique mechanism (the 3-part plan)
  • Specific promise ($1M invested)
  • Real, sourced proof
  • Emotion: relief, not shame
  • Kills an objection (no day trading, keep your life)
  • Spoken cadence, zero jargon
  • Matches awareness and sophistication
  • One clear CTA: save your seat for a live class
  • Under 45 seconds
04
The math
Your monthly number
Solution aware · stage 4~35s
Three hooks · test all three
  1. A

    Here's exactly how much you'd need to invest every month to hit $1M by 60.

  2. B

    Waiting five years to start investing could cost you an extra $684 a month, so let me show you the math.

  3. C

    $20,000 sitting in a regular savings account earns about two dollars a year, and here's what I'd do instead.

Body

If you're 35 and you invest $1,235 a month, at a 7% average return you'd have around $1M by 60.

Wait until 40 and you'd need about $1,919 a month for the same million.

The good news is most women I work with already make enough to hit their number, the money is just leaking out in places they haven't looked yet.

In my free class we work out your number together, live.

Call to action

I'm teaching the whole plan live and for free this Tuesday. Tap the button below to save your seat.

Shots

Haley to camera. Numbers animate on screen as she says them. Small caption: example at a 7% average return.

Killer ad checklist
  • Hook lands in under 3 seconds
  • Calls out the exact person
  • Names the villain
  • Unique mechanism (the 3-part plan)
  • Specific promise ($1M invested)
  • Real, sourced proof
  • Emotion: relief, not shame
  • Kills an objection (no day trading, keep your life)
  • Spoken cadence, zero jargon
  • Matches awareness and sophistication
  • One clear CTA: save your seat for a live class
  • Under 45 seconds
05
Identity reframe
You're not bad with money
Problem aware · stage 4~35s
Three hooks · test all three
  1. A

    You're not bad with money, you were just never given a plan built for your income.

  2. B

    If you've downloaded every budgeting app and none of them stuck, here's the real reason.

  3. C

    The women I see struggle with money the most are the smart, successful ones, and it's not their fault.

Body

Nobody taught us this, not in school and not at home.

So you've done what you could: the apps, the books, the hours of YouTube. They gave you the how-to, but not what to do with your own numbers.

One of my students, Alicia, was making great money in social media marketing and never had time to figure it out. Now she's on track to retire with over $2.5M.

It wasn't about earning more, it was about finally having a plan.

Call to action

I'm teaching the whole plan live and for free this Tuesday. Tap the button below to save your seat.

Shots

Close, intimate framing. Haley seated on the cream sofa, speaking slowly. No music under the hook.

Killer ad checklist
  • Hook lands in under 3 seconds
  • Calls out the exact person
  • Names the villain
  • Unique mechanism (the 3-part plan)
  • Specific promise ($1M invested)
  • Real, sourced proof
  • Emotion: relief, not shame
  • Kills an objection (no day trading, keep your life)
  • Spoken cadence, zero jargon
  • Matches awareness and sophistication
  • One clear CTA: save your seat for a live class
  • Under 45 seconds